8 – Increase Website Conversion Rates

Increase Website
Conversion Rate Optimization

Website Competitive Analysis 5 8   Increase Website Conversion Rates


By : Nashat Mostafa


Website conversion rates are most normally used to determine the achievement of both the website as a whole or an individual advertising campaign. It should be observed daily or weekly to confirm that different campaign activities continue to attain targeted visitors and boost them to take the preferred action whether to subscribe or to purchase a product or assistance. Any significant change in a conversion rate should be carefully studied to take proper actions.

The continuous the development of Website conversion rates are the fastest  paths to completing higher Return On Investment (ROI) from different advertising campaigns. Website conversion rates are one of the most valued performance indicators that should be monitored on a regular basis.

Many businesses concentrate only on developing the number of visitors to their website to create more transactions. They should, at the same time, dedicate more time and work to improve their Website Conversion Rate. Improving Website Conversion Rate will have a big effect on increasing sales and incomes.

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What Is Website Conversion Rate?


Website Conversion Rate is the dimension of your visitors who did the action that you requested them to do on a precise page. Depending on your target, it can be the percentage of visitors who subscribe to your newsletter or the measurement of visitors who buy your product.

How To Calculate Website Conversion Rate?

A simple formula to calculate Website Conversion Rate is to determine  the number of visitors who finished the needed action as a percentage of the complete number of visitors.

What Is Website Conversion Rate Optimization?

Website Conversion Rate Optimization means developing the percentage of visitors who do the action that you requested them to do. Website conversion rate optimization usually starts after finishing all SEO strategies to your site, and after reaching significant traffic that you can now convert.

Website Conversion Rate Optimization can be accomplished for any kind of a commercial campaign whether organic or paid (PPC)

Why does your website need Website Conversion  Rate Optimization?

Improving your website conversion rate will help you to achieve the following goals:

  1. Get More Leads and Sales: A higher conversion rate will provide more leads and more sales from your existing vistors, in other words you gain more sales without paying more money to increase the traffic.
  2. Reduce Advertising Budget: – When you develop your conversion rate you will be paying less promoting money per lead or sale
  3. Develop Return On Investment (ROI): Reduced cost and more sales will improve your Return On Investment (ROI).
  4. More Profit: Improving your Return On Investment (ROI) means developing your incomes.

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What Is The Average  Website Conversion Rate?

This is a difficult question to answer. Different businesses state different rates, and many companies believes their Website Conversion Rate classified information. A normal Website Conversion Rate will range between 0.5% – 8% depending on the sector, marketing strategies, advertising campaign management, accessibility and usability of the websites.

  1. Lead generation sites have a regular Website Conversion Rate between 2% – 3%
  2. Subscription sites have a regular Website Conversion Rate between 1% – 7%
  1. Online retail financial services report a Conversion Rate of 1 – 2% with 2% being extremely good.
  2. A few large retail stores like Amazon, Office Depot or  ProFlowers Conversion Rate can be as great as 24 %.
  1. For online retail websites targeting consumers, Website Conversion Rate will range within .5% – 8% with the average rate being 2.5%. A Website Conversion Rate of 5 % will represent an extremely good amount, while 8 % is exceptional.

Based on Nielson Panel data, TheTop 10 Online Retailers by Conversion Rate for June 2009 * are:

  • ProFlowers       24 %
  • Vitacost            23.3 %
  • 1800Flowers   19.5 %
  • Roamans         19.2 %
  • Office Depot   18.5 %
  • Blair                17.3 %
  • QVC              17.0 %
  • Victoria’s Secret           16.8 %
  • DrsFosterSmith.com     16.4 %
  • Amazon                        16.4 %

*Source: Nielsen Online / Marketing Charts.


SEO Training SEO Consultation 1 8   Increase Website Conversion Rates

10 Ways on How SEO 7 Services Can Help You  To Increase Website Conversion Rate?

There are many factors which can contribute together to increase your Website Conversion Rate. SEO 7 Assistances can assist you to upgrade your Website Conversion Rate by following different approaches:

  1. Develop your website design to be more search engine friendly and to better share your message to your visitors.
  2. Develop your website usability and accessibility to make navigation and finding information, products and services easier for your guests.
  3. Find what are your Unique Selling Points (USP) and make them understandable and comprehensible in your website and your landing pages.
  4. Meticulous keyword research, analysis and selection to see and use the most profitable keywords for your business.
  5. Upgrade your sales copy to clearly see the benefits of your products or services to be more considerable and compelling to your visitors. Such a sales copy will comfort and entice your visitors to convert.
  6. SEO copywriting your main website pages and your landing pages to make them more Search Engine Friendly and more positively found by search engines.
  7. Improving landing pages to accurately match your advertising campaigns and the keywords used in them.
  8. Assuring that your landing pages are closely relevant to the content of your website.
  9. Track your campaigns and analyze results to improve performance.
  10. Experiment with different ads, and split test every component and every step of your campaign to fine tune your marketing campaign and have better results.

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SEO Consultation is a significant part of any successful internet marketing strategy. In the challenging industries of the present, it is not good enough to have a good business website; you must also have an aggressive edge over the hundreds  of competitors. If you aren’t certain if your site requires the essential SEO Services, call us at 514-806-0322 for a free search engine optimization analysis of your site or  contact us to request your Free Quote Today!

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